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Four of Google’s recent changes make PPC more important than ever for your business. Change No. 1: More Ads Showing on Mobile — Searches from smartphones and tablets are on the rise, and this trend is only going to accelerate. Pull out your phone and Many business owners either don't realize how much PPC (pay per click) advertising could help them grow their business or they shy away from it, thinking it would simply be expensive. But the truth is, using Google Adwords, Google Shopping or even promoted SEM consists of search engine optimisation (SEO) and paid search (Google's AdWords) ads. Often businesses either invest in SEO or paid search ads but not both, or most likely not adequately investing in both. However, businesses should invest in SEM as a Google has launched a blog post for shoppers to check how busy stores are and whether items are in stock on Black Friday. The search engine company is also sharing search data with advertisers, supplying them key words regarding what people are searching Google has today announced new features for its store visits metric for AdWords users. The new metrics will give advertisers more insight into store visits, with the ability to view visits at a keyword or Ad Group level. Advertisers will also have the view Google quietly announced on Google+ they added two new features to the AdWords Android App. They added support to manage video campaigns as well as add new accounts in a faster way. The two new features include: View important insights about your video ad .
TORONTO--(BUSINESS WIRE)--Postmedia Network Inc. (“Postmedia”) is pleased to announce that it has been selected by Google as a Canadian AdWords Premier SMB Partner (PSP). “We are thrilled that Google has recognized us with this prestigious The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto insurance and credit cards. First announced at the AdWords Performance Summit in May, Google Compare for mortgages is now Tweaks and adjustments happen regularly with Google's bread-and-butter AdWords service, with an eye on helping its customers benefit from advertising with this dominant online service. The days leading to the traditional start of the holiday shopping It shows the revenue generate per user session. The above screenshot indicates the following. The per session value of Google AdWords CPC campaigns is much higher than display traffic (“dfa / cpm”): $1.04 vs. $0.06. Display traffic per-session value is .
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google shopper now on android and iOS | InterMarketing, #PPC & #S
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Pin by James Reynolds on PPC News [video] | Pinterest
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Google_places_help #google_places #google_places_optimisation #Google
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