GOOGLE VIEWS: Adsense

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From the post, Google said that several new advertising platforms have joined the AMP project, including its own DoubleClick and adsense: Today we’re announcing that Outbrain, AOL, OpenX, DoubleClick, and adsense are working within the framework to The post goes on to say that ad networks Outbrain, AOL, OpenX, DoubleClick, and adsense “are working within the [AMP] framework to improve the advertising experience for users, publishers and advertisers on the mobile web.” By caching web pages ahead DoubleClick, a subsidiary of Google that provides companies with advertising services, is now working within AMP. AdSense, Google’s flagship advertising program, has also embraced the standard, as has the content marketing platform Outbrain and Google says Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the AMP open-source framework to create ads that load quickly and that are creatively in tune with the publishers’ content. AMP is Google’s answer to Facebook and Apple Inc The list of partners supporting the effort include its own AdSense, Outbrain and AOL, Engadget's parent company. The AMP project will cut mobile data use and wait times, but Google's not just being altruistic -- it's trying to curb ad-blockers, which AMP has also received commitments from some of the major online advertising services, including Outbrain, AOL, OpenX, DoubleClick, and AdSense. Additionally, comScore, Adobe Analytics, Parse.ly and Chartbeat -- some of the top Web analytics services .

Ad networks Outbrain, AOL, OpenX, DoubleClick and AdSense are all currently working within the framework to take advantage of the scheme, joining traffic counters including comScore, Adobe Analytics and Google Analytics to make sure advertisers are able to As this is Google, a focus on ads should be expected, and now Outbrain, AOL, OpenX, DoubleClick, and AdSense are adopting the AMP spec. By adopting Google's framework, these ad partners will work together to improve the overall ad experience for web users In addition to the content publishers backing the project, AMP is also seeing support from advertising companies like AdSense and DoubleClick, and from analytics providers such as Adobe Analytics, ClickTale, comScore, Nielsen and others, according to This program utilises a cookie that collects anonymous traffic data. GSP uses Google’s AdSense program. Google, as a third-party vendor, uses cookies to serve ads on this site. Google’s use of the DART cookie enables it to serve ads to our users based .