GOOGLE VIEWS: Google Anayltics

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You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Sure, keyword rankings are a great measure of SEO. More keywords ranking higher means more traffic, right? When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to help you decide which metrics will be most useful to you and your As the original blog post acknowledged, Google understands that publishers want to include rich media, need to implement ads to keep their content free, and need to be able to utilize analytics. AMP is not about blocking this content, but rather optimizing Google has rolled out a new feature called Calculated Metrics that extends the power of Google Analytics by letting users create new metrics/reports that are based on the existing set of traditional metrics. For example, with calculated metrics, an e Google’s Accelerated Mobile Pages (AMP) project will debut early next year with many publishing, advertising and analytics partners on board. AMP is meant to make web pages much leaner for mobile so that they load faster on low-performance devices Ad networks Outbrain, AOL, OpenX, DoubleClick and AdSense are all currently working within the framework to take advantage of the scheme, joining traffic counters including comScore, Adobe Analytics and Google Analytics to make sure advertisers are able to .

At Pubcon 2015 in Las Vegas, the SEJ team had the opportunity to speak with Jenny Halasz of JLH Marketing and Eric Enge of Stone Temple Consulting about content effectiveness optimization. Jenny speaks on advanced Google Analytics, including custom Parse.ly and Chartbeat have all stated that they intend to provide analytics for AMP pages within their tools. They have since been joined by many others: Nielsen, ClickTale and Google Analytics. This development is significant for the AMP Project because In this Nov. 12, 2015 photo, Google Analytics engineering director Dimitris Nakos is interviewed in Mountain View, Calif. Teams in the workplace are most productive when they can count on each other for quality work, feel safe to take risks and believe in The project has also attracted interest from analytics companies, such as comScore, Adobe Analytics, Google Analytics and Chartbeat, plus others. This means that accurate statistics will still be collated from businesses using these important traffic .